Our Mission
We believe that everyone should have easy access to high-quality, ethical, and sustainable wellness products. Our mission is to be the trusted marketplace that connects conscious consumers with premium brands.
As a marketplace, we carefully vet every brand and product we feature, ensuring they meet our strict standards for quality, sustainability, and ethical practices. We’re not just selling products but we’re building a community of wellness-focused individuals across the UAE.
From organic superfoods to innovative plant-based alternatives, we bring together the best wellness brands under one roof, making it easier than ever to embrace a healthier, more sustainable lifestyle.
Our Values
The principles that guide our curation and business practices
Health First
We curate only the finest organic, products that nourish your body and support your wellness journey.
Sustainability
Every product we feature is chosen with environmental responsibility in mind, from sourcing to packaging.
Community
We connect conscious consumers with ethical brands, building a supportive wellness community across the UAE.
Transparency
We believe in complete honesty about our products, brands, and business practices.
Our Journey
The Vision
Earth Crafted was born from a simple observation: UAE residents wanted access to quality wellness products but struggled to find them in one place.
Building Partnerships
We partnered with 25+ premium wellness brands, both local and international, to create a comprehensive marketplace.
Growing Community
Reached 10,000+ customers and launched our subscription service, making healthy living more accessible across the UAE.
Expanding Impact
Today, we serve 20+ business partners and continue to expand our curated selection of premium wellness products.
Meet The Team
Rohan
CEO & Founder
Visionary leader driving our mission to bring premium wellness to the Gulf region
Zain Shahid
Content Creator
Crafting compelling stories that connect wellness brands with our community
Zain Kazmi
Design & Development Head
Building seamless digital experiences that make wellness accessible to everyone
Our diverse team brings together expertise from across the globe to revolutionize wellness in the Gulf region.
Our Corporate Partners
